Privacy Policy

Last Updated: January 2026

Fenway's Loughborough ("we," "us," "our," or "Company") operates the fenwaysloughborough.co.uk website (the "Site"), which features content and reviews related to Luckywave and other casino and gambling affiliates. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal data.

This Privacy Policy explains our data practices in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable gambling regulations.

Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, telephone number, and postal address when you voluntarily submit contact forms or subscribe to our newsletter.
• Technical Information: IP address, browser type, device type, operating system, and referring website.
• Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on pages, clicks, interaction patterns, and other behavioural analytics.
• Affiliate Data: Referral links clicked, casino sign-ups, and conversion tracking information.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: Understanding Site traffic, user behaviour, and engagement patterns to improve content and user experience.
• Affiliate Tracking: Monitoring affiliate links, tracking conversions, and calculating commission payments from partner casinos.
• Site Improvement: Identifying technical issues, optimising performance, and enhancing Site functionality.
• Marketing: Sending newsletters, promotional updates, and relevant content (only with your consent where required by law).
• Compliance: Meeting legal obligations, including gambling advertising regulations and fraud prevention.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience.

Types of Cookies:

• Essential Cookies: Necessary for Site functionality, security, and basic operations.
• Analytics Cookies: Used to collect anonymised data about how visitors use the Site (e.g., Google Analytics).
• Affiliate Cookies: Enable partner casinos to track referrals and attribute conversions.
• Marketing Cookies: Used for retargeting, personalisation, and third-party advertising.

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being set. You may also opt out of analytics services such as Google Analytics using browser extensions or the provider's opt-out mechanisms. Please note that disabling certain cookies may affect Site functionality.

Third-Party Links

The Site contains links to external casino websites, gambling operators, and affiliate partners, including but not limited to Luckywave. We do not control these third-party websites and are not responsible for their privacy practices, terms, or content. We recommend reviewing the privacy policies of any casino or affiliate site before providing your personal information or engaging in gambling activities.

Third-party partners may independently collect your data through their own cookies and tracking technologies. Your use of linked sites is governed by their respective privacy policies, not this Policy.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: You may request we limit how we use your data.
• Right to Data Portability: You may request your data in a structured, portable format.
• Right to Object: You may object to processing for marketing, profiling, or other purposes.
• Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Policy, or as required by law. Typically:

• Contact form submissions are retained for up to 3 years or as needed for business purposes.
• Analytics data may be anonymised and retained indefinitely.
• Affiliate tracking data is retained in accordance with partner agreements and legal requirements (typically 12-24 months).
• Marketing data is retained until you unsubscribe or request deletion.

If you request deletion of your data, we will remove it within 30 days, unless legal obligations require retention.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: fenwaysloughborough.co.uk

We will respond to all data subject requests within 30 days, in accordance with UK GDPR requirements.

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or prominent Site notice.